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TOCOVIDTM; The Super Antioxidant Of The New Millennium Sarawak Tribune, Tuesday, 20 July, 1999

TOCOVIDTM, a 100% Malaysian researched, sourced and manufactured super antioxidant, may be highly effective in reversing arteriosclerosis, lowering cholesterol, inhibiting the proliferation of human breast cancer cells and reducing the risk of free-radical mediated degenerative diseases. TOCOVIDTM contains tocotrienol, a potent form of Vitamin E that is between 40-60 times higher in antioxidant activity than tocopherol, the most common form of Vitamin E.

Tocotrienols occur largely in the fruits of palm oil and in smaller quantities in cereal gains such as barley, rice, rye and wheatgerm. Of all these sources, the fruit of the palm oil has the highest concentration of top quality tocotrienols.

TOCOVIDTM is another quality product from Hovid Sdn. Bhd., one of the largest local pharmaceutical companies. Mr. David Ho, the Managing Director of Hovid, founded Carotech Sdn. Bhd., Hovid's sister company, in 1990. Carotech is the first production scale plant in the world that has patented an integrated process to extract and concentrate valuable tocotrienols and tocopherols from crude palm oil in commercial quantity.

A hundred percent naturally extracted and concentrated from the fruits of oil palm, Tocovid contains tocotrienols, phytosterols (may prevent absorption of cholesterol), squalene (a powerful antioxidant), co-enzyme Q10 (an antioxidant and may prevent heart attacks) and carotene. Furthermore, these phytonutrients are extracted naturally from palm oil and are not fortified. Tocovid is a wholesome combination of phytonutrients in which recent research has suggested may be highly effective in the overall maintenance of health.

The three main health benefits of TOCOVIDTM are reducing the risk of arteriosclerosis and stroke, inhibiting human breast cancer cells and lowering total serum cholesterol. Available in most leading pharmacies and local clinics, each TOCOVIDTMsoftgel capsule contains 50 mg of tocotrienols, which is the recommended dosage per day for maintaining good health. As for other indications, a consultation with a pharmacist or doctor is suggested.

"Research has indicated that tocotrienols can actively lower cholesterol levels, prevent blood from clotting and having anti-cancer and anti-tumour qualities. It is certainly wise to begin TOCOVIDTM supplementation in young adulthood and continue throughout one's life," added Ho.

Set to be a major success in the world's antioxidant supplement market, Hovid has outlined strategic plans to increase exports ofTOCOVIDTM to the international markets, including a timely move into borderless marketing through electronic commerce. Popular in the US, tocotrienols have been extensively used in health supplements, functional foods and beverages and lately in cosmetics and personal care products and is increasingly gaining acceptance in Europe. With the increased knowledge on the potency of tocotrienol as a super antioxidant in the region, it is only a matter of time before TOCOVIDTM catches on in Malaysia.

As part of educating the general public, Hovid has budgeted substantial investments into marketing and advertising the health benefits of palm tocotrienol as an imperative nutritional supplement for all ages. Hovid is also currently working closely with PORIM and MPOPC in the promotion of Malaysian palm products.

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